The Labubu toy, known for its fluffy yet unusual appearance, has become a viral hit, drawing fans of all ages. Though some might find them odd-looking, these toys have sparked a widespread fascination that continues to grow.
Jordan Conrad, a psychotherapist in New York, says the appeal of Labubu isn’t about their looks or function. Instead, it’s their quirky “ugliness” and lack of practical use that make them stand out. This unexpected charm is a marketing strategy based on human psychology, making people want what seems useless or strange.
London psychotherapist Daren Banarsë adds that the difficulty in finding Labubu toys makes them more valuable to people. The hunt itself becomes a fulfilling experience, turning shopping into a personal victory.
Tracy King, a clinical psychologist speaking to Tyla, believes Labubu’s success is tied to the emotional landscape of Gen Z. These toys offer tiny moments of comfort and control in a world that feels uncertain and complex. Unlike previous generations with clear life goals, young people today face shifting challenges that require creative problem-solving.
Labubu’s popularity shows how a simple object can fulfill deeper emotional needs beyond just being a fun collectible.
